3 Things You Must Do Before You Submit To Article Directories

3 Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start thinking about honing your creative writing skills.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques to get targeted prospects to your sites and converting them into buyers. This is why article writing, submissions, and publications are so popular.

There are many tools you can use to make the process of distributing your articles more easily. Although this is invaluable in getting more exposure for your website, it’s only half of the story.

Let’s take a look at 3 of the common mistakes some people make before submitting articles to the article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them: branding, lead generation, and promotion, which are all part of your optimization efforts.

But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better & relevant content.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same article?

Mention keywords at strategic places. Just don’t overdo them. Some are even using anchor text which is also an effective method. But it is important to know that the majority of directories are not able to support this.

Remember, it’s not only about the back links to your site. Part of writing a well researched and focussed article will lead to your article being chosen by publishers who have a large audience where you can gain the ability to leverage other brands because of the quality of your work. Better search engine results will inevitably happen…the benefits are substantial!

But these things don’t put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.

Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

While you are in the process of writing articles, you might be thinking that all you want is links back to your site and any visitors it may generate will be satisfactory.

Guess what? Not all article banks and directories are going to accept your content automatically. Often, they have guidelines and specifications for any articles they accept.

You can increase the number of sites to submit by writing articles the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight! Wouldn’t that be a fantastic outcome?

You must write articles publishers want in their publications if your article is to have any chance of working in the most effective way for you. This means you need to know what the publisher’s standard guidelines are, check your spelling and punctuation, research the topic you are writing about, and if need be, think about hiring a writer to produce good content on your behalf.

At the end of the day, it’s really a matter of choice on your part. You can start getting a little exposure from increased back links on a very basic level. Or enjoy massive exposure by taking a little extra time to produce quality content which is going to help and inform your target market in the niche you have chosen.

It’s your choice. You might not be aware that an article submitted on directories is not meant to have the same level of exposure as a highly targeted article written for any particular niche.

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

About The Author


My name is Steve & I live in Adelaide South Australia... For the past 15 years or so I have worked in real estate sales & now I am a semi-retired real estate agent...spending most of my day (and night) trying to set up my own internet business. Just over 3 years ago I was given a ticket to attend the National Achievers Congress which presented advanced ideas from some of the world's leaders in their specific niches...including names like Scott Harris, Adam Ginsberg (eBay), Les Brown (motivational speaker), Andy Harrington (UK) to name but a few... for accelerating Wealth & Success...the star attraction was Sir Richard Branson!

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